My name is Jeff. I design, develop, and manage digital assets and the online platforms that support them, integrating creative direction with technical expertise and new technologies. My work includes developing responsive registration websites, custom-coded email campaigns, and multimedia content for clients in the real estate and resort industries.

I bring together responsibilities that are often divided among multiple roles within larger organizations.

For more detailed information, please see my resume.

Projects

Each of the following custom-designed projects list the challenges, solutions, and technologies used in the design and development processes.

Click on a project for more information.


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SEO Best Practices

I implement Technical and Local SEO best practices and take a comprehensive approach to website optimization. This includes maximizing page load speed through image and code optimization, leveraging browser caching, and minimizing server response times.

Asynchronous loading of scripts and resources helps prevent render-blocking and improve user experience.

See a detailed optimization checklist in this SEO best practices blog post.

Email Campaigns

Screenshot of Marina Resort Cavtat HTML email campaign design featuring resort imagery and booking information

This HTML email template was hand-coded in Visusal Studio Code, tested in Litmus, and deployed through Mailchimp.

It was designed to be responsive and render correctly across a variety of email clients, including Outlook.

In this case, it is sent using Nodemailer and Netlify Functions.

To receive a test in your inbox, please enter your email address and click SEND.

Animated Ads

These 1:1 Facebook and Google Ads assets were developed as part of a broader series of client campaigns and creative concepts. They were produced using Adobe Animate and Premiere Pro.

The design and direction followed client requirements to ensure consistency with their overall branding strategies.


Highrise Rentals

Promo Reel

Logo Concept

Resort

Commercial Space

Sales Centre Video Wall

I was asked to create a 9 panel video wall for a Sales Centre. The idea was to reveal each rendering with an animated delay for each panel between transitions.

Contact

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