My name is Jeff. As a web designer, developer, and administrator, I oversee and manage the technical infrastructure and development processes that support online brands and digital platforms.

I blend design and technical expertise with new technologies to deliver visually engaging digital marketing assets, including responsive registration sites and HTML email campaigns for clients in the real estate, resort, and investor relations industries.

My experience combines roles that are typically split between several specialized positions in larger organizations. For more detailed information, please see my resume.

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Speed Page load speed,
Core Web Vitals,
overall performance SEO Search engine optimization
and discoverability Accessibility Usability for users
with disabilities and
assistive technologies Best Practices Modern web standards,
security, and code quality

Projects

Each of the following custom-designed projects list the challenges, solutions, and web technologies used in the design and development processes.

Click on a project for more information.


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SEO Best Practices

I implement On-page, Technical, and Local SEO best practices and take a comprehensive approach to website optimization. This includes maximizing page load speed through image and code optimization, leveraging browser caching, and minimizing server response times.

Asynchronous loading of scripts and resources helps prevent render-blocking and improve user experience.

See a detailed optimization checklist in this SEO best practices blog post.

Email Campaigns

Screenshot of Marina Resort Cavtat HTML email campaign design featuring resort imagery and booking information

This HTML email template was hand-coded in Visusal Studio Code, tested in Litmus, and deployed through Mailchimp.

It was designed to be responsive and render correctly across a variety of email clients, including Outlook.

In this case, it is sent using Nodemailer and Netlify Functions.

To receive a test in your inbox, please enter your email address and click SEND.

Social Media Ads

These Facebook and Google Ad MP4s are the 1:1 aspect ratio versions from a series of multi-dimensional, targeted campaigns. They were created with Adobe Animate and Premiere Pro.

The design and direction followed client requirements to ensure consistency with their overall branding strategies.


Highrise Rentals

Promo Reel

Logo Concept

Resort

Commercial Space

Sales Centre Video

I was asked to create a 9 panel video wall for a Sales Centre. The idea was to reveal each rendering with an animated delay for each panel between transitions.

Contact

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Hello World word animating across a financial district information light board